Change is the only constant thing in the world.
Household brands are also no exception to this, and have been transforming themselves over the years. Products which were launched for certain target customers have now ended up serving completely different set of customers.
For example, Bournvita today is synonymous with brain development for children. But there was a time when Bournvita was targeted towards pregnant women & body-builders.
Saridon might be the one stop destination to relieve headaches today, but was initially advertised as a pain reliever for women during “difficult days” of the month.
Following are some of the newspaper print advertisement from 1960s to illustrate how some of the popular household brands which have strong foothold in their respective segments today, had catered to completely different segments a few decades ago. These ads were published in Indian newspapers (The Indian Express, The Hindu and The Times of India) and were specifically for Indian market.